New AI Tools for P Max

Are you looking for more ways to integrate Artificial Intelligence into your advertising? 

With AI becoming ever more prominent in digital marketing, new software and tools are being introduced nearly every day.

The latest update from Google Ads introduces new AI-powered tools to help with the management and monitoring of your Performance Max campaigns and assets.

The main update to be aware of is Google’s new AI-powered image editing, a tool which allows you to create and edit images with the help of Google, now equipped with new capabilities including object removal, addition, and replacement within images.

To access this feature on the new UI, simply navigate to Create > Asset > Generate an Image with AI. Here, you can use the AI tool to add content to your existing creatives, or generate entirely new creatives for you. This is a feature we expect to gain a lot of traction over the next few months.

One of the other key introductions grants advertisers access to conversion metrics for individual assets within Performance Max campaigns, previously very difficult to monitor without using complex scripts. This opens up greater opportunities for testing, reporting, and understanding where your budget is being spent, as well as learning how it can be spent more effectively.

Alongside this, the new YouTube Video Placement Reporting feature allows advertisers to see where their video ads appear on YouTube and gives us a more comprehensive insight into how and where our content is being distributed.

The introduction of these new features will prove vital for advertisers wishing to understand more about how and where their ads show, and how to tailor their ads to their target market.