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  <title>The Clicky Wrap</title>
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  <description>The Clicky Wrap is a monthly digital-marketing roundup from Clicky, the agency. In a few minutes our two hosts run through the month&apos;s biggest stories in SEO, paid media, social, AI and the wider industry, pulled straight from the Clicky blog.</description>
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  <itunes:author>Clicky</itunes:author>
  <itunes:summary>The Clicky Wrap is a monthly digital-marketing roundup from Clicky, the agency. In a few minutes our two hosts run through the month&apos;s biggest stories in SEO, paid media, social, AI and the wider industry, pulled straight from the Clicky blog.</itunes:summary>
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    <itunes:email>oliver@clicky.co.uk</itunes:email>
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    <title>May 2026: Twenty years, a new logo, and Google’s big AI week</title>
    <link>https://www.clicky.co.uk/wrap/2026-05</link>
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    <pubDate>Sun, 31 May 2026 09:00:00 +0000</pubDate>
    <description>31 stories from the Clicky blog this month, including &quot;Social Media for Interior Designers: The Essential Guide&quot;, &quot;Doublebois &amp; St Mabyn Lodge Escape: two new launches for Evergreen Escapes&quot;, &quot;Mid-Funnel Marketing: Our Take on TikTok&apos;s ‘Heart of the Funnel’ Claim&quot;.</description>
    <itunes:summary>31 stories from the Clicky blog this month, including &quot;Social Media for Interior Designers: The Essential Guide&quot;, &quot;Doublebois &amp; St Mabyn Lodge Escape: two new launches for Evergreen Escapes&quot;, &quot;Mid-Funnel Marketing: Our Take on TikTok&apos;s ‘Heart of the Funnel’ Claim&quot;.</itunes:summary>
    <content:encoded><![CDATA[<p>31 stories from the Clicky blog this month, including &quot;Social Media for Interior Designers: The Essential Guide&quot;, &quot;Doublebois &amp; St Mabyn Lodge Escape: two new launches for Evergreen Escapes&quot;, &quot;Mid-Funnel Marketing: Our Take on TikTok&apos;s ‘Heart of the Funnel’ Claim&quot;.</p>
  <ul>
    <li><a href="https://www.clicky.co.uk/blog/essential-social-media-interior-designers">Social Media for Interior Designers: The Essential Guide</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/doublebois-and-st-mabyn-lodge-escape-two-new-launches-for-evergreen-escapes">Doublebois &amp; St Mabyn Lodge Escape: two new launches for Evergreen Escapes</a> (Nathan Smith)</li>
    <li><a href="https://www.clicky.co.uk/blog/mid-funnel-marketing-our-take-on-tiktoks-heart-of-the-funnel-claim">Mid-Funnel Marketing: Our Take on TikTok&apos;s ‘Heart of the Funnel’ Claim</a> (Matt Jones)</li>
    <li><a href="https://www.clicky.co.uk/blog/chatgpt-ads-are-coming-to-the-uk-when-can-all-advertisers-actually-buy-them">ChatGPT ads are coming to the UK: when can all advertisers actually buy them?</a> (Matt Jones)</li>
    <li><a href="https://www.clicky.co.uk/blog/meta-ads-cli-why-were-excited-to-put-it-behind-our-paid-media">Meta just shipped an Ads CLI, and we are quietly thrilled about it</a> (Nathan Smith)</li>
    <li><a href="https://www.clicky.co.uk/blog/starting-our-20th-year-clicky-story">Starting our 20th year of Clicky ❤️</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/ads-on-threads-grew-up-what-metas-marketing-api-update-means-for-advertisers">Ads on Threads just grew up: what Meta&apos;s Marketing API update means for advertisers</a> (Matt Jones)</li>
    <li><a href="https://www.clicky.co.uk/blog/gemini-powered-features-on-clicky">What the Gemini API / Google AI Studio API actually does on this website</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/google-io-2026-our-honest-take-on-every-big-announcement">Google I/O 2026: our honest take on every big announcement</a> (Nathan Smith)</li>
    <li><a href="https://www.clicky.co.uk/blog/google-marketing-live-2026-new-ai-search-ads-features-explained">Google Marketing Live 2026: New AI Search Ads Features Explained</a> (Matt Jones)</li>
    <li><a href="https://www.clicky.co.uk/blog/google-display-ads-move-to-demand-gen-what-the-migration-means">Google Display Ads Move to Demand Gen: What the Migration Means for Advertisers</a> (Matt Jones)</li>
    <li><a href="https://www.clicky.co.uk/blog/google-gemini-omni-our-honest-take-and-how-wed-use-it-for-clients">Google Omni: our honest take, and how we&apos;d actually use it for clients</a> (Nathan Smith)</li>
    <li><a href="https://www.clicky.co.uk/blog/year-20-dropping-the-target-clicky-logo">clicky. earned the right to be just clicky.</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/welcome-jonty-sumner-senior-account-manager">Welcome to the team, Jonty.</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/uk-digital-adspend-2025-40-5bn-market-breakdown">UK Digital Adspend 2025: The £40.5bn Market Breakdown for Advertisers</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/ai-the-great-enabler-why-the-future-is-bright-if-we-embrace-it">AI Is the Great Enabler: Why the Future Is Bright If We Embrace It</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/loom-loft-store-visit-why-brand-immersion-shapes-our-marketing">Loom Loft Store Visit: Why Brand Immersion Shapes Better Marketing</a> (Joe Marshall)</li>
    <li><a href="https://www.clicky.co.uk/blog/the-clicky-trends">Clicky Trends: UK Industry Search Demand, Updated Monthly</a> (Joe Marshall)</li>
    <li><a href="https://www.clicky.co.uk/blog/generative-engine-optimization-content-brief">Building a GEO Content Brief: the 9 Things an LLM Needs to Quote You</a> (Michael Scott)</li>
    <li><a href="https://www.clicky.co.uk/blog/uk-travel-search-trends-2026">UK Travel Search Trends [May 2026]: What Britain&apos;s Holiday Searches Reveal</a> (Joe Marshall)</li>
    <li><a href="https://www.clicky.co.uk/blog/uk-retail-search-trends-2026">UK Retail Search Trends [May 2026]: What Britain&apos;s Shopping Searches Reveal</a> (Joe Marshall)</li>
    <li><a href="https://www.clicky.co.uk/blog/uk-property-search-trends-2026">UK Property Search Trends [May 2026]: What Britain&apos;s Home-Buying Searches Reveal</a> (Joe Marshall)</li>
    <li><a href="https://www.clicky.co.uk/blog/uk-finance-search-trends-2026">UK Finance Search Trends [May 2026]: What Britain&apos;s Money Searches Reveal</a> (Joe Marshall)</li>
    <li><a href="https://www.clicky.co.uk/blog/uk-health-beauty-search-trends-2026">UK Health and Beauty Search Trends [May 2026]: What Britain&apos;s Wellness Searches Reveal</a> (Joe Marshall)</li>
    <li><a href="https://www.clicky.co.uk/blog/uk-education-search-trends-2026">UK Education Search Trends [May 2026]: What Britain&apos;s Student Searches Reveal</a> (Joe Marshall)</li>
    <li><a href="https://www.clicky.co.uk/blog/uk-professional-services-search-trends-2026">UK Professional Services Search Trends [May 2026]: What Britain&apos;s Legal and Accountancy Searches Reveal</a> (Joe Marshall)</li>
    <li><a href="https://www.clicky.co.uk/blog/uk-automotive-search-trends-2026">UK Automotive Search Trends [May 2026]: What Britain&apos;s Car Searches Reveal</a> (Joe Marshall)</li>
    <li><a href="https://www.clicky.co.uk/blog/uk-food-hospitality-search-trends-2026">UK Food and Hospitality Search Trends [May 2026]: What Britain&apos;s Dining Searches Reveal</a> (Joe Marshall)</li>
    <li><a href="https://www.clicky.co.uk/blog/uk-charity-search-trends-2026">UK Charity Search Trends [May 2026]: What Britain&apos;s Giving Searches Reveal</a> (Joe Marshall)</li>
    <li><a href="https://www.clicky.co.uk/blog/the-clicky-wrap-how-it-works">The Clicky Wrap: Our AI-Generated Marketing Podcast, Made With Google Gemini</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/leads-in-google-ads-built-in-crm-lead-management">Leads in Google Ads: The New Built-In CRM for Lead Management</a> (Matt Jones)</li>
  </ul>
  <p>Listen to every episode at <a href="https://www.clicky.co.uk/wrap">https://www.clicky.co.uk/wrap</a>.</p>]]></content:encoded>
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    <itunes:duration>00:06:32</itunes:duration>
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    <title>April 2026: A Core Update, two promotions, and the end of the cookie</title>
    <link>https://www.clicky.co.uk/wrap/2026-04</link>
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    <pubDate>Thu, 30 Apr 2026 09:00:00 +0000</pubDate>
    <description>10 stories from the Clicky blog this month, including &quot;Google: March 2026 Core Update Is Complete&quot;, &quot;The State of SEO in 2026: What Actually Matters Now&quot;, &quot;The Cookie Is Crumbling: A UK Marketer&apos;s Survival Guide&quot;.</description>
    <itunes:summary>10 stories from the Clicky blog this month, including &quot;Google: March 2026 Core Update Is Complete&quot;, &quot;The State of SEO in 2026: What Actually Matters Now&quot;, &quot;The Cookie Is Crumbling: A UK Marketer&apos;s Survival Guide&quot;.</itunes:summary>
    <content:encoded><![CDATA[<p>10 stories from the Clicky blog this month, including &quot;Google: March 2026 Core Update Is Complete&quot;, &quot;The State of SEO in 2026: What Actually Matters Now&quot;, &quot;The Cookie Is Crumbling: A UK Marketer&apos;s Survival Guide&quot;.</p>
  <ul>
    <li><a href="https://www.clicky.co.uk/blog/google-confirms-march-2026-core-update-is-complete">Google: March 2026 Core Update Is Complete</a> (Sascha Richards)</li>
    <li><a href="https://www.clicky.co.uk/blog/the-state-of-seo-in-2026-what-actually-matters-now">The State of SEO in 2026: What Actually Matters Now</a> (Michael Scott)</li>
    <li><a href="https://www.clicky.co.uk/blog/the-cookie-is-crumbling-a-uk-marketer-s-survival-guide">The Cookie Is Crumbling: A UK Marketer&apos;s Survival Guide</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/e-e-a-t-was-always-important.-in-2026-it-s-huge.">E-E-A-T was always important. In 2026, it&apos;s HUGE.</a> (Michael Scott)</li>
    <li><a href="https://www.clicky.co.uk/blog/the-trust-economy-why-uk-consumers-are-choosing-transparency-over-everything-else">The Trust Economy: Why UK Consumers Are Choosing Transparency Over Everything Else</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/joe-marshall-promoted-to-commercial-strategy-director">Joe Marshall promoted to Commercial Strategy Director</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/loom-loft-choose-clicky-for-digital-growth">Loom Loft choose Clicky for Digital Growth 🚀</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/77-of-uk-buyers-now-use-ai-and-google-together">51% of Buyers Now Discover With AI. 98% Still Verify Before They Spend. The Funnel Got Longer, Not Shorter.</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/jon-cotton-promoted-to-commercial-partnerships-manager">Jon Cotton Promoted to Commercial Partnerships Manager</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/our-manchester-building-is-getting-a-makeover">Our Manchester HQ is getting a makeover ✨</a> (Oli Yeates)</li>
  </ul>
  <p>Listen to every episode at <a href="https://www.clicky.co.uk/wrap">https://www.clicky.co.uk/wrap</a>.</p>]]></content:encoded>
    <enclosure url="https://www.clicky.co.uk/assets/month-podcast/2026-04.mp3" length="2897458" type="audio/mpeg"/>
    <itunes:duration>00:03:00</itunes:duration>
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    <title>March 2026: BRITs week, an AI sell-out, and a new face</title>
    <link>https://www.clicky.co.uk/wrap/2026-03</link>
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    <pubDate>Mon, 23 Mar 2026 09:00:00 +0000</pubDate>
    <description>3 stories from the Clicky blog this month, including &quot;The BRITs Effect on Manchester&quot;, &quot;Welcoming Mollie Wright to the Clicky Team&quot;, &quot;Key Takeaways from &apos;Create with AI&apos;&quot;.</description>
    <itunes:summary>3 stories from the Clicky blog this month, including &quot;The BRITs Effect on Manchester&quot;, &quot;Welcoming Mollie Wright to the Clicky Team&quot;, &quot;Key Takeaways from &apos;Create with AI&apos;&quot;.</itunes:summary>
    <content:encoded><![CDATA[<p>3 stories from the Clicky blog this month, including &quot;The BRITs Effect on Manchester&quot;, &quot;Welcoming Mollie Wright to the Clicky Team&quot;, &quot;Key Takeaways from &apos;Create with AI&apos;&quot;.</p>
  <ul>
    <li><a href="https://www.clicky.co.uk/blog/the-brits-effect-on-manchester">The BRITs Effect on Manchester</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/welcoming-mollie-wright-to-the-clicky-team">Welcoming Mollie Wright to the Clicky Team</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/mastering-creative-production-at-scale-key-takeaways-from-create-with-ai">Key Takeaways from &apos;Create with AI&apos;</a> (Oli Yeates)</li>
  </ul>
  <p>Listen to every episode at <a href="https://www.clicky.co.uk/wrap">https://www.clicky.co.uk/wrap</a>.</p>]]></content:encoded>
    <enclosure url="https://www.clicky.co.uk/assets/month-podcast/2026-03.mp3" length="1170679" type="audio/mpeg"/>
    <itunes:duration>00:01:13</itunes:duration>
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    <title>February 2026: BCorp gold, Premier again, and Gemini’s two-billion moment</title>
    <link>https://www.clicky.co.uk/wrap/2026-02</link>
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    <pubDate>Wed, 25 Feb 2026 09:00:00 +0000</pubDate>
    <description>13 stories from the Clicky blog this month, including &quot;YouTube Overtakes Reddit: Why Video is the New King of AI Citations&quot;, &quot;Clicky win BCorp Agency of the Year 🏆&quot;, &quot;Harvey Jones Appoints Clicky for SEO, Paid Media, &amp; Web Development&quot;.</description>
    <itunes:summary>13 stories from the Clicky blog this month, including &quot;YouTube Overtakes Reddit: Why Video is the New King of AI Citations&quot;, &quot;Clicky win BCorp Agency of the Year 🏆&quot;, &quot;Harvey Jones Appoints Clicky for SEO, Paid Media, &amp; Web Development&quot;.</itunes:summary>
    <content:encoded><![CDATA[<p>13 stories from the Clicky blog this month, including &quot;YouTube Overtakes Reddit: Why Video is the New King of AI Citations&quot;, &quot;Clicky win BCorp Agency of the Year 🏆&quot;, &quot;Harvey Jones Appoints Clicky for SEO, Paid Media, &amp; Web Development&quot;.</p>
  <ul>
    <li><a href="https://www.clicky.co.uk/blog/youtube-overtakes-reddit-why-video-is-the-new-king-of-ai-citations">YouTube Overtakes Reddit: Why Video is the New King of AI Citations</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/clicky-win-bcorp-agency-of-the-year-2026">Clicky win BCorp Agency of the Year 🏆</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/harvey-jones-appoints-clicky-for-seo-paid-media-web-development">Harvey Jones Appoints Clicky for SEO, Paid Media, &amp; Web Development</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/anthropic’s-bold-super-bowl-move-against-openai-gemini">Anthropic’s Bold Super Bowl Move Against OpenAI &amp; Gemini</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/manchester-s-blueprint-for-uk-economic-growth">Manchester&apos;s Blueprint for UK Economic Growth</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/gemini-topped-2-billion-monthly-visits-for-the-first-time-in-january-2026">Gemini topped 2 billion monthly visits for the first time in January 2026</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/google-ads-in-ai-mode-the-new-search-reality">Google Shopping Ads in AI Mode Announced</a> (Matt)</li>
    <li><a href="https://www.clicky.co.uk/blog/bing-webmaster-tools-ai-performance-report">🙌🏼 Bing gives us all a AI Performance Report : Come on Google you next!</a> (Michael Scott)</li>
    <li><a href="https://www.clicky.co.uk/blog/our-create-with-ai-event-is-a-sell-out">Our Create with AI event is a sell out 🙌🏼</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/rightmove-integrates-google-gemini-to-transform-property-search">Rightmove to integrate Google Gemini to transform property search</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/google-x-clicky-premier-partnership-meet-up-2026">Google x Clicky Premier Partnership Meet-up 2026</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/the-importance-of-our-team-experiencing-the-brand">The importance of our team experiencing the brand</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/clicky-in-top-3-of-google-partners-again-for-2026">Clicky in top 3% of Google Partners again for 2026</a> (Oli Yeates)</li>
  </ul>
  <p>Listen to every episode at <a href="https://www.clicky.co.uk/wrap">https://www.clicky.co.uk/wrap</a>.</p>]]></content:encoded>
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    <itunes:duration>00:03:11</itunes:duration>
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    <title>January 2026: The month AI started selling</title>
    <link>https://www.clicky.co.uk/wrap/2026-01</link>
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    <pubDate>Thu, 29 Jan 2026 09:00:00 +0000</pubDate>
    <description>17 stories from the Clicky blog this month, including &quot;Unpacking Google’s BIG December 2025 Update&quot;, &quot;Why 2026 is the Year of Ai Integration, Not Replacement&quot;, &quot;CES 2026: The Top 10 Coolest Home Tech Announcements&quot;.</description>
    <itunes:summary>17 stories from the Clicky blog this month, including &quot;Unpacking Google’s BIG December 2025 Update&quot;, &quot;Why 2026 is the Year of Ai Integration, Not Replacement&quot;, &quot;CES 2026: The Top 10 Coolest Home Tech Announcements&quot;.</itunes:summary>
    <content:encoded><![CDATA[<p>17 stories from the Clicky blog this month, including &quot;Unpacking Google’s BIG December 2025 Update&quot;, &quot;Why 2026 is the Year of Ai Integration, Not Replacement&quot;, &quot;CES 2026: The Top 10 Coolest Home Tech Announcements&quot;.</p>
  <ul>
    <li><a href="https://www.clicky.co.uk/blog/google-s-core-before-christmas-unpacking-google-s-december-2025-update">Unpacking Google’s BIG December 2025 Update</a> (Michael Scott)</li>
    <li><a href="https://www.clicky.co.uk/blog/why-2026-is-the-year-of-ai-integration-not-replacement">Why 2026 is the Year of Ai Integration, Not Replacement</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/ces-2026-the-top-10-coolest-home-tech-announcements">CES 2026: The Top 10 Coolest Home Tech Announcements</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/the-2026-home-report-how-uk-consumers-are-spending-on-home-tech-and-furnishings">The 2026 UK Home Report: The &quot;Quality Over Quantity&quot; Shift for Home Furnishing &amp; Tech</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/apple-to-use-gemini-for-siri-giving-google-access-to-99-of-the-smartphone-users">Apple to use Gemini for Siri giving Google access to 99% of the smartphone users</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/google-unveils-the-universal-commerce-protocol-a-new-era-for-ai-agents-and-shopping">Google Confirms the Universal Commerce Protocol: The Next Step for AI Agents</a> (Michael Scott)</li>
    <li><a href="https://www.clicky.co.uk/blog/veo-3.1-ingredients-to-video-more-consistency-creativity-and-control">Veo 3.1 Ingredients to Video: More consistency, creativity and control</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/openai-announces-ads-for-chatgpt-what-marketers-need-to-know">OpenAI Officially Announces Ads for ChatGPT</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/google-search-adds-personal-intelligence-in-ai-mode">Google Search Adds Personal Intelligence In AI Mode</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/chatgpt-ads-to-adopt-impression-based-pricing-for-trial">ChatGPT Ads to Adopt Impression-Based Pricing for trial</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/openai-to-charge-4-fee-on-chatgpt-sales">OpenAI to Charge 4% Fee on ChatGPT &quot;Instant Checkout&quot; Sales</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/the-2026-property-outlook-why-ai-is-breaking-the-marketing-silo">The 2026 Property Outlook: Why AI is Breaking the Marketing Silo</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/the-great-2026-split-lo-fi-authenticity-vs-ai-automated-scale">The Great 2026 Split: Lo-Fi Authenticity vs. AI Automated Scale</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/ai-instant-checkout-amazon-s-biggest-threat">AI Instant Checkout: Amazon’s Biggest Threat?</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/google-updates-ai-overviews-follow-up-questions-trigger-new-ai-mode">Google Updates AI Overviews: Follow-Up Questions Trigger New &apos;AI Mode&apos;</a> (Michael Scott)</li>
    <li><a href="https://www.clicky.co.uk/blog/google-project-genie-the-next-frontier-in-generative-ai-interactive-environments">Google&apos;s Project Genie | Google&apos;s mind-bending AI tool for infinite, interactive worlds</a> (Oli Yeates)</li>
    <li><a href="https://www.clicky.co.uk/blog/the-untapped-goldmine-why-microsoft-ads-is-a-must-for-2026">The Untapped Goldmine: Why Microsoft Ads is a Must for 2026</a> (Matt Jones)</li>
  </ul>
  <p>Listen to every episode at <a href="https://www.clicky.co.uk/wrap">https://www.clicky.co.uk/wrap</a>.</p>]]></content:encoded>
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