We are seeking a dynamic and experienced Senior Client Strategist to spearhead the development and oversee the execution of high-performing digital strategies for our diverse portfolio of clients. As a pivotal role within the agency, you will take ownership of setting, managing, and achieving ambitious performance targets, ensuring we consistently deliver exceptional results that drive growth and retention, whilst meeting the needs of our clients.

You will be responsible for orchestrating cohesive multi-channel strategic workflows that achieve positive commercial outcomes for clients. From supporting pitches by mapping out tailored solutions to meet briefs, through to onboarding and aiding existing and ongoing key client strategies, you will work across teams to champion client success and retention.

The role will coordinate efforts across specialist teams to exceed client expectations by managing key workflows, monitoring and reporting on success metrics and providing strategic advice on key accounts. The role will also act as an escalation point and seek to find solutions to client issues and concerns.

You will be a leading voice for client performance, whilst applying commercial acumen to situations and strategies to shape ways in which we can improve client delivery and enhance and grow client relationships.

The role should seek to constantly develop our service offering and pricing strategy - suggesting, and where needed, implementing new initiatives and tactics to make positive lasting results across CPTs.

Key Responsibilities:

• Performance Management: Set clear KPIs for each client, track performance, and provide regular insights and recommendations to ensure targets are met or exceeded. Measure, maintain and report back on utilisation and other key supporting delivery metrics, reviewing available vs. required capacity. Cross-reference write-off with CPTs to identify any patterns of servicing in line with performance.

• Client Strategy Leadership: Develop and implement comprehensive digital strategies that align with the client's business goals, focusing on ROI and performance improvement.

• Client Relationship Management: Serve as the strategic lead for key clients, acting as the face of client strategy. Build strong, long-term relationships by understanding client needs, providing value-driven advice, and positioning the agency as a trusted partner.

• Business Development Support: Play a critical role in supporting new business pitches, collaborating with the growth team to produce compelling, tailored strategies that meet prospective client briefs.

• Thought leadership presence: Attend and speak at relevant industry events to gain new knowledge and share your expertise with our team and clients. Run regular training sessions and be involved in the planning and running of ClickyGroup events.

• Growth Identification: Proactively identify new opportunities for client growth, including upselling services, identifying emerging digital trends, and exploring new marketing channels.

• Collaboration with Internal Teams: Work closely with performance marketing, creative, development and wider teams to ensure that client strategies are well-integrated across all disciplines and deliver measurable results.

• Expectation Setting & Management: Outlining clear expectation levels across client performance. Aligning personal behaviours to this to demonstrate what ‘great’ looks like. Understand client business goals and translate them into effective digital strategies.

• Market Insights & Innovation: Stay ahead of industry trends, constantly refining strategies to maintain the agency's competitive edge in a rapidly evolving digital landscape. Drive innovation and fresh thinking across the client’s business as well as across the team. Ensure we remain ahead of the curve with new technologies, platforms and methods. Identify business opportunities for the agency. 

• Mentoring & team support: Ensure our team constantly develops and improves their knowledge and skills by organising appropriate training based upon your learning in the role. Build and maintain a supportive and collaborative environment that motivates.

• Leadership: Lead with positivity, influence and inspire the team to do their best work. Place the client’s needs at the heart of all delivery. Contribute to Clicky culture from a leadership perspective - involvement and idea generation for constant improvement.

• Billable time: Utilise your expertise and skill set to deliver key client consultancy work to support the business in delivery and seek to increase fee-earning time.

Key Requirements:

• Proven track record in leading digital marketing strategies for high-profile clients within an agency or relevant in-house setting.

• Strong understanding of acquisition marketing (SEO, Paid Search, Paid Social etc), data analytics, website performance, and campaign optimisation.

• Excellent communication, presentation, and stakeholder management skills.

• Demonstrable success in supporting business development efforts and contributing to revenue growth.

• Ability to translate complex marketing data into actionable insights for clients.

• Passion for identifying new business opportunities and driving client growth.

What might a typical week in role look like?

• Reviewing CPT results and arranging meetings or holding conversations with account teams to identify challenges and blockers for performance, to re-strategise an approach, or to spot opportunities for growth.

• Review client servicing reports and advise on clients that need more attention or where we are significantly overservicing with solutions.

• Attending a monthly client meeting to showcase an opportunity or to address underperformance.

• Attending an off-site in-person client QSS to share strategic updates, present results and share opportunities.

• Highlighting any client risks to the senior leadership team and working on an action plan to resolve.

• Give a shout out for outstanding performance for a high-performing account team.

• Note down opportunities for service development or expansion and team training that would be valuable from recent client meetings to improve our service to discuss at the next growth meeting.

• Attend a new lead/qualification meeting with the Growth / New Business team.

• Working on a presentation for a ClickyGroup or external event.

• Rehearse a pitch and refine the deck for an important upcoming opportunity.

Key relationships:

• ClickyGroup Directors: Working alongside the senior leadership team to collectively work towards agency targets and key focus areas. Provide reports, insights and recommendations to ensure constant / continual improvement.

• CS / Client Experience Director: Develop a strong working relationship to ensure high quality delivery and alignment between client performance and relationships.

• Growth: Work closely with the BD / Growth team to support key opportunities and to help win pitches.

• ClickyGroup Operations: Work closely with the ops team to ensure the accuracy of reporting and a knowledge of the forecast and gap to help advise our approach. Work with the team to drive efficiency in delivery of services and strategies.

Why Clicky?

We are a leading UK-based digital agency, specialising in delivering comprehensive strategies for clients across a wide range of industries. We pride ourselves on building strong client relationships, providing exceptional customer service, and achieving results that drive business success.

You will be joining at an exciting period of growth and be working with a knowledgeable and passionate team of experts across an exciting portfolio of clients.

As an agency, we’re committed to fostering meaningful relationships within our team and creating a culture where everyone excels. Our most important asset is our team, so we’re focused on making Clicky an amazing place to work. So much so that we’re officially one of the Top 100 Small Companies to work for in the UK, in the Top 40 of Media and Marketing Agencies to work for and we’re a certified B Corp. If you join our team, you’ll be offered:

• A competitive salary

• 25 days holiday + your birthday + bank holidays

• Tailored commission scheme to reward performance

• A customised personal development plan and clear career progression

• Healthcare benefit

• A full range of additional benefits including life assurance, pension scheme, free eye tests and flu jabs, free access to financial welfare and mental well-being support, discounts with partners, and cycle to work scheme to name just a few, alongside everything else you’d expect from a leading digital agency!

• Giving you time dedicated to supporting charities

• The flexibility to work from home and the office with core days at Manchester/Chester HQ