Atkinson & Kirby (part of Archwood Group) is a renowned flooring brand with over a century of expertise in crafting premium hardwood flooring.
Established in 1903, they have been a trusted manufacturer and supplier for more than 100 years. Their commitment to quality, exceptional customer service, and the finest traditions of British craftsmanship remain as strong today as when the company was founded.
The Challenge
Despite their strong reputation in the industry, they faced increasing competition in the digital space. Their website lacked search visibility for key targeted terms, making it difficult to reach new customers and reinforce brand recognition.
Recognising the need for a solid SEO strategy to regain their competitive edge, Atkinson & Kirby partnered with Clicky to provide deep SEO insights, data-driven content strategies, and technical expertise to elevate their online presence and improve organic search performance.
The Solution
To tackle these challenges, our SEO and Content teams conducted an in-depth audit of the Atkinson & Kirby website. Using advanced SEO tools, we analysed traffic patterns, high-performing pages, search volume trends and competitor positioning.
This deep dive enabled us to pinpoint weaknesses and opportunities, forming the foundation for a tailored strategy designed to boost Atkinson & Kirby’s online presence.
The Results
Through our best practice methodology and close collaboration with the team at Atkinson & Kirby, we successfully turned their search visibility challenges into growth opportunities.
Below is a snapshot of the tracked keywords growth from October 2024 to March 2025. In top graph you can see that from an overall visibility perspective Atkinson & Kirby are outperforming all competitors.
