The Client.
Best at Travel offer bespoke packages to destinations like Dubai, the Maldives, and the Caribbean.
Famous for their expertise, customer service, and ability to provide exceptional travel experiences, they have built a loyal customer base and a trusted brand in the UK travel sector.
Challenge.
Despite a website with plenty of great content, Best at Travel’s key landing pages such as “Dubai Holidays” and “Honeymoon Holidays” were underperforming in organic search. Relevant keywords weren’t ranking on page one, limiting visibility and conversion opportunities.
Best at Travel wanted an SEO strategy that prioritised quality, increasing visibility for pages that directly supported sales and bookings.
Solution.
Clicky crafted a SEO strategy focused on commercial impact. We identified high-value transactional pages, conducted thorough keyword research, and optimised metadata, content structure, and internal linking.
The Clicky team worked closely with the Best at Travel team to ensure content changes were on brand and enhanced the existing user journey. Our approach focused on elevating product pages, not just supporting content, with the goal of driving meaningful organic growth where it would matter most.
Results.
Our targeted SEO and content enhancements delivered quick and powerful results.
“Dubai Holidays” Page
Moved from position 23 to position 7 in Google search results for the competitive term “Dubai holidays” within just 3 months.
Non-branded organic traffic to the page increased by +65% (comparing the most recent 3 months vs the same period YoY).
“Honeymoon Holidays” Page
Non-branded organic traffic surged by +99% in the same 3-month period (vs previous year)
