Case Study / Best at Travel
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More Traffic to Dubai Holidays Page (YoY)
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More Traffic to Destination Pages (YoY)
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More Traffic to Key Destination Pages (YoY)
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Increase in Non-Branded Organic Traffic to Honeymoon Holidays Page
DiscoverY
Best at Travel offer bespoke packages to destinations like Dubai, the Maldives, and the Caribbean.
Famous for their expertise, customer service, and ability to provide exceptional travel experiences, Best at Travel have built a loyal customer base and a trusted brand in the UK travel sector.
The Challenge
Despite a website with plenty of great content, Best at Travel's key landing pages such as "Dubai Holidays" and "Honeymoon Holidays" were underperforming in organic search. Relevant keywords weren't ranking on page one, limiting visibility and conversion opportunities.
Best at Travel wanted an SEO strategy that prioritised quality, increasing visibility for pages that directly supported sales and bookings.
The Solution
Clicky crafted an SEO strategy focused on commercial impact. We identified high-value transactional pages, conducted thorough keyword research, and optimised metadata, content structure, and internal linking.
The Clicky team worked closely with the Best at Travel team to ensure content changes were on brand and enhanced the existing user journey. Our approach focused on elevating product pages, not just supporting content, with the goal of driving meaningful organic growth where it would matter most.
0%
0%
More Traffic to Dubai Holidays Page (YoY)
0%
0%
More Traffic to Destination Pages (YoY)
0%
0%
More Traffic to Key Destination Pages (YoY)
0%
0%
Increase in Non-Branded Organic Traffic to Honeymoon Holidays Page