The Client.
Bloobloom is a eyewear brand on a mission to make designer quality glasses accessible and ethical. With a strong online presence and growing physical footprint, Bloobloom combines convenience, craftsmanship, and conscious values to deliver a fresh, D2C optician experience.
As they expanded their retail offering across the UK, they turned to Clicky to help bridge the gap between digital engagement and in-store action.
Challenge.
Bloobloom wanted to increase in-store eye test bookings and drive local awareness of new store openings. While the brand already had strong online presence, translating that engagement into physical footfall presented a challenge.
Their existing paid social activity was primarily geared towards online purchases and brand awareness. Without a dedicated campaigns to support offline goals, they were missing opportunities to connect with customers in relevant locations and nudge them toward booking an eye test in-store.
Solution.
We delivered a targeted full-funnel paid social strategy with in-store bookings as a clear focus.
Beginning by setting custom conversion events for eye test appointments. This allowed us to optimise campaigns toward our specific goal.
From there, we focused on prospecting, testing both broad interest-based audiences and lookalikes to reach potential customers who hadn’t yet got Bloobloom on their radar.
To support this, we introduced a location-based remarketing campaign, segmented into two key groups:
Users who had previously received a home try-on kit
Users who had engaged with the brand within social platforms
By understanding each user group’s journey, we tailored messaging to reflect their intent, like any great pair of specs making sure the fit was right.
Results.
The results were clear, and powerful.
By building a funnel tailored specifically to this objective, Clicky was able to help Bloobloom turn digital engagement into real-world action, a crucial milestone in their retail expansion.
This performance not only reflects a strong strategic execution but also a deep understanding of how to shape digital campaigns that influence physical behaviours.
