The Client.
Redrow is one of the UK’s leading and most respected housebuilders, known not only for delivering high-quality homes, but also for their commitment to creating thriving communities and sustainable developments.
Challenge.
Despite their strong market position and a user-friendly website, Redrow noticed a decline in traffic to their key regional development pages.
This drop in visibility was partly due to outdated on-page content and a lack of internal linking, which prevented search engines from fully understanding the value and relevance of these pages.
They needed an experienced partner who could bring clarity, strategic insight, and technical SEO expertise to re-energise their visibility and ensure prospective buyers were finding their developments over other competitors in the space. Enter Clicky…
Solution.
We began by conducting a comprehensive audit of Redrow’s key development pages where we identified where content was under-optimised and where internal linking opportunities were being missed.
Next, we developed a bespoke strategy that optimised each development page not only for broader regional keywords, but also for hyper-localised terms within the surrounding area, widening the scope of organic reach while still maintaining relevance and quality.
We also implemented a structured internal linking strategy to enhance site architecture, boost page authority, and improve overall topical relevance across the site.
By working closely with Redrow’s internal teams and maintaining open communication, we made sure the changes were implemented smoothly, closely monitored, and in line with Redrow’s brand voice and overall marketing goals.
“We’re really excited to be working together with Clicky and have been really impressed with the team’s knowledge and experience in the field of SEO. It’s important for us that we partner with an agency who shares our long term ambitions as a business and who can support us on this journey, and for us, Clicky has show exceptional understanding of this and fits that perfectly”
Warren Hamilton, Head of Marketing Operations at Redrow
Results.
The results spoke volumes. Not just in metrics, but in impact.
After implementing our SEO strategy, we saw a significant boost in relevant, high-intent traffic. Year-over-year data revealed a 28% increase in non-branded, location-specific searches, such as “new homes in [place].”
Our collaboration helped Redrow make meaningful gains in visibility where it mattered most, supporting the sales pipeline for new developments and ensuring that potential buyers could easily discover the homes available in their local area.
