The Client.
Lisa Angel is a fast-growing eCommerce brand specialising in jewellery, personalised items, and thoughtful gifts. With a strong presence across digital platforms, the brand wanted to explore new ways to diversify its channel mix and reach high-intent shoppers.
Challenge.
Through careful channel analysis, we identified that Pinterest was the second highest driving organic channel to the website. This highlighted an opportunity to increase brand awareness and reach new customers through an untapped market. Allowing us to diversify paid social activity whilst removing reliance on performance coming from Meta alone.
Solution.
We took a full-funnel approach to maximise reach, build our audiences and drive performance:
Using top of funnel awareness and traffic campaigns to target broad and interest-based audiences (gifting, jewellery), alongside relevant keyword targeting.
We tested Pinterest Performance+ against more detailed targeting conversion campaigns. Due to Lisa Angels strong / high quality product imagery, Shopping Ads were a main focus and used to target new users and retarget recent site visitors.
We used a diverse mix of ad formats to tell a story and guide our audiences down the funnel including product and lifestyle imagery as well as carousel and video format.
Results.
The 2-week campaign delivered impressive early results and clear performance winners showing that Pinterest Shopping Ads are a powerful driver of sales when paired with strong product visuals and new user targeting.
Performance+ outperformed manual audience setups, reinforcing the platform's automation strength proving Pinterest is a valuable discovery channel for brands with visually rich products and giftable offerings.
Performance Winners:
2.42x ROAS in campaigns using Performance+ compared to standard conversion set ups.
Shopping ads proving to be the best performing format with a 7.06 ROAS.
