Gardening can be overwhelming – often people know what they like but they have no idea how to get there. That is why Soto was founded, to provide design-led planting collections and a curated selection of accessories that work together at garden centre prices.

Soto were established as a design-focused brand that was missing a robust organic strategy to help increase the number of customers whilst improving the site’s overall visibility, all vital elements to their continued growth. Partnering with Clicky with ambitious growth targets has now enabled them to achieve a 150% increase in organic growth in only 5 months.

Clicky got to work quickly establishing an organic search strategy centred around targeting long-tail keywords. This strategy included:

• Detailed keyword research

• Competitor analysis

• Targeted content briefs

• On-page content optimisations

Simultaneously we focused on ensuring the site is high performing from a technical and speed perspective. We conducted an in-depth technical audit which analysed how the site is crawled, indexed and ranked which provided lots of actionable recommendations.

The recommendations categorised in priority order were assigned to owners to implement the changes swiftly and effectively. The final and key element in aiming for their ambitious organic revenue targets is the close partnership with the Soto team.

The team of strategic account managers has meant that we can be an extension of the Soto team. We established live reporting and meeting rhythm at the onboarding stage which has evolved to meet the clients needs. Our in-house expertise & experience allowed us to leverage the client’s brand knowledge with our performance marketing experience to overachieve ambitious Q4 targets by 65%!

In addition to the 150% increase in organic growth in the first 5 months, we are now focused on reaching new heights with spring summer 2023 targets. We’re so excited to continue this growth with the amazing Soto team into 2023!